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The bottom line: Bring A Trailer is an online auction site for classic cars, collector vehicles, and anything that gets car lovers excited.
They don’t accept just any car. Your vehicle needs to be something special, like a rare model, a well-kept classic, or something with a cool story behind it.
The auction runs for 7 days, and you’ll spend a lot of that time answering questions from buyers in the comments. Expect to put in 2 to 3 hours a day during your auction.
If you’ve got great documentation and your car has enthusiast appeal, you can do really well here. But if you’re selling a common car, they’ll probably push you to list it without a reserve price.
Sellers pay $99 to $429 for listing fees, and buyers pay a 5% fee on top of what they bid. The community is huge with over 700,000 registered users, so the right car can get a lot of attention.
Just know that you won’t get a guaranteed price, and some sellers have had trouble with their payment partner, Caramel. Compare offers from multiple services with Sell Car Advisor before deciding.
What We Like
- Huge audience of car enthusiasts who actually want to buy collector vehicles
- Rare and unique cars tend to get strong bidding wars that push prices up
- The comment section lets buyers ask detailed questions and builds trust
- Your listing reaches buyers all around the world, not just locally
- Professional auction specialists write your listing for you based on what you provide
- The 2 minute extension rule stops last second sniping and keeps bidding fair
- Buyers pay the 5% fee, so sellers keep their full sale amount minus listing fees
- White Glove service handles everything for high end cars so you don’t have to manage comments
- Listings include 200 plus photos that show every detail of your car
- They sell more than just cars including motorcycles, boats, ATVs, and car memorabilia
- Verified Checkout handles secure payment and title transfer for eligible sales
- If your reserve isn’t met, there’s a structured offer process to still make a deal
What You Should Know
- Sellers report being pushed hard to list without a reserve price, especially for common enthusiast cars
- Buyer vetting isn’t always reliable, and some winning bidders don’t follow through with payment
- If there’s a dispute after the sale, you’re mostly on your own to work it out with the buyer
- Not every car gets approved, and the approval process can take 1 to 3 weeks or longer
- The Plus plan at $429 requires professional photos, which adds to your costs
- If a buyer picks Verified Checkout, you have to use it even if you’d prefer a direct wire transfer
- If you refuse to sell after the auction ends, you get banned for life
- Their payment partner Caramel has caused weeks of delays for some sellers trying to get paid
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How to List Your Car on Bring A Trailer?
1. Submit Your Vehicle
First, you need to pick a listing plan. Classic costs $99 and you provide your own photos. Plus costs $429 and includes professional photography. White Glove is for serious collections and comes with a personal concierge who handles everything.
Before you submit, gather all your paperwork. You’ll need service records, ownership history, and lots of detailed photos showing every angle of your car. The more documentation you have, the better your listing will do.
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Select a plan
Enter year, make, model, other details
Upload images
Enter VIN and condition details
Enter contact info and submit
2. Wait for Approval
BaT’s team looks over your submission to decide if your car fits their audience. This usually takes several days but can stretch to weeks. Not every car gets in. They’re picky about what makes the cut.
If you’re selling a common enthusiast car, expect them to push back on your reserve price. Some sellers say their listings got rejected unless they agreed to sell without a reserve. The platform wants cars that will sell, so they focus on vehicles with unique features or special history.
3. Set Your Reserve Price
If your car gets approved, you’ll talk with BaT about your reserve price. This is the lowest amount you’re willing to accept. Sellers on Trustpilot say BaT often suggests reserves much lower than what they expected.
There’s real pressure to go no-reserve. BaT argues it creates more bidding excitement, but it also means you could sell for less than you wanted. Only you and BaT know your reserve amount during the auction.
4. Manage Your 7 Day Auction
Your auction runs for exactly 7 days. During this time, buyers will post questions and comments. You need to answer them quickly, usually within 24 hours. Slow responses hurt your bids because buyers lose confidence.
Expect to spend 2 to 3 hours a day on this. The community is active and knowledgeable. They’ll ask about everything from maintenance history to specific parts. Good sellers also post videos showing cold starts, walk arounds, and the car being driven.
Tip: You can lower your reserve during the auction if bidding is slow. This often attracts more interest and can save a sale that’s not getting traction.
5. Auction Ends
When the timer hits zero, the auction doesn’t always end. If someone bids in the last 2 minutes, the clock adds 2 more minutes. This keeps going until nobody bids for a full 2 minutes. It stops last second sniping and keeps things fair.
If your reserve is met, the car is sold. If not, the listing shows “Bid to” with the highest amount. BaT then runs a structured offer process. The top bidder has 24 hours to make an offer, then you have 24 hours to accept, decline, or counter. You can’t ask for more than your original reserve.
6. Complete the Transaction
You have 7 days to finish the sale after the auction. BaT connects you with the buyer, and you work out payment and pickup details. Most buyers pay by wire transfer or cashier’s check.
If the buyer picks Verified Checkout (powered by Caramel), you have to use it. You’ll link your bank account to the platform instead of getting a direct wire. For cars over $75,000, you typically get half the money at pickup and the rest after the buyer receives and verifies your title.
Heads up: Some sellers report Caramel caused weeks of payment delays. One seller said they waited a month past closing with the car still in their driveway.
7. Arrange Delivery
The buyer handles shipping, not you. BaT offers a shipping service with instant quotes right on the listing page. Most buyers use professional car transport, but some fly in and drive the car home themselves.
Make sure you have all the promised items ready. That means manuals, service records, spare parts, extra keys, and anything else you mentioned in the listing. Missing items can cause problems after the sale.
What Can You Expect to Get?
Prices on Bring A Trailer vary a lot depending on what you’re selling. The platform moves about 900 vehicles a week, focusing on classic cars, exotics, and enthusiast favorites. Your final price depends on rarity, condition, documentation, and market timing.
Cars that do well here share some common traits. They have rare options or low production numbers. They come with complete service records. Any modifications are period correct or well documented. And they have a strong following among car enthusiasts who actively bid on the platform.
Recent Bring A Trailer Results
| Vehicle | Status | Sale Price |
|---|---|---|
| 1967 Alfa Romeo Giulia 1300TI | Sold | $28,750 |
| 2016 Porsche Cayenne | Sold | $28,050 |
| 1952 Citroen Traction Avant 15 Six | No Reserve – Sold | $48,000 |
| 1970 Fiat 500F Jolly Conversion | No Reserve – Sold | €20,000 |
| 1970 Land Rover 88 Series IIA Santana | No Reserve – Sold | $13,250 |
| 2011 Ferrari 458 Italia | Sold | $166,000 |
| 1987 Ferrari 328 GTS | Sold | $107,000 |
| Pratt & Miller 2008 Chevrolet Corvette C6RS | Premium – Bid to | $170,000 |
| 1980 Porsche 928 | Sold | $19,950 |
| 1968 Chrysler Town & Country | Sold | $19,000 |
| Coyote-Powered Ford Mustang GT Convertible by Revology | Sold | $200,000 |
| 2012 Aston Martin Virage Volante | Sold | $55,888 |
| 1977 Kawasaki KZ400 | No Reserve – Sold | $5,000 |
| Mustang Trail Machine | No Reserve – Sold | $2,850 |
| 235-Powered 1950 Chevrolet 3100 Flatbed 4-Speed | Sold | $19,250 |
| 10k-Mile 2008 Chevrolet Corvette Z06 3LZ | No Reserve – Sold | $46,250 |
| 29k-Mile 1985 Chevrolet Corvette Coupe | No Reserve – Sold | $10,800 |
| 1970 Pontiac GTO Convertible | No Reserve – Sold | $36,750 |
| 2013 Rolls-Royce Ghost | Bid to | $73,250 |
| 13k-Mile Supercharged 2005 Chevrolet SSR 6-Speed | Alumni – Sold | $33,000 |
| 1929 Ford Model A Roadster Pickup | No Reserve – Alumni – Sold | $20,250 |
| 1979 Toyota Corolla 2-Door Sedan 5-Speed | No Reserve – Sold | $10,750 |
| Bally Evel Knievel Pinball Machine | No Reserve – Sold | $7,101 |
| 6k-Mile 2010 Ferrari California | Sold | $94,000 |
| 7k-Mile 2016 Dodge Viper SRT ACR Extreme | Bid to | $211,111 |
| 1994 Toyota Land Cruiser FZJ80 | Sold | $11,501 |
| 24k-Mile 2001 BMW 325Ci Convertible | Sold | $13,500 |
| 6.0L Vortec-Powered 1971 GMC Jimmy 4×4 | Bid to | $85,000 |
What this tells us:
- Ferraris and other exotic sports cars tend to sell well and attract strong bidding
- Low mileage examples bring higher prices than average condition cars
- Classic American muscle cars with desirable options still have a strong market
- No reserve auctions don’t always mean low prices if the car has real appeal
- Some high end cars don’t meet their reserve and end with “Bid to” status
- Japanese classics from the 70s and 80s are gaining collector interest
Bring A Trailer Reviews – What Other Sellers Say?
| Platform | Bring A Trailer Rating | Good | Bad |
|---|---|---|---|
| Google Reviews | 4.6 out of 5 stars (1,823 total reviews) | Staff is helpful and listings reach serious buyers | Getting support after problems is difficult |
| Trustpilot | 1.4 out of 5 stars (118 total reviews) | Large audience of enthusiast buyers | Pressure to list without reserves, Caramel payment delays |
| Reddit Reviews | Mixed | Good platform if your listing gets accepted with a reserve | Inconsistent buyer vetting, limited dispute help |
Trustpilot
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Expand to see reviews from 2025
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How Bring A Trailer Compares to Other Auctions
Bring A Trailer isn’t the only online auction for collector cars. Here’s how it stacks up against other options depending on what you’re selling and what matters most to you.
| Platform | Best For | Notable Difference |
|---|---|---|
| Cars & Bids | Modern enthusiast vehicles (1980s onward) | No seller fees, buyers pay 5% (max $7,500) |
| RM Sotheby’s | Investment grade classics and rare exotics | Full service auction with global reach and professional marketing |
| Collecting Cars | European sports cars with documented history | Strong in international markets and cross border sales |
| PCarMarket | Porsche specialists and enthusiasts | Dedicated to one brand with deep model expertise |
| Bring A Trailer | Well documented enthusiast vehicles of all eras | Largest community with active comment sections, sellers pay $99 to $429 |
Cars & Bids is the closest competitor to BaT. It focuses on newer enthusiast cars from the 1970s onward. The big difference is sellers pay nothing to list. Only buyers pay a fee, which is 5% with a $7,500 cap.
If you’re selling a really high end classic, RM Sotheby’s handles everything for you but takes a bigger cut. They’re better for museum quality cars worth six figures or more.
For Porsche owners, PCarMarket is worth considering since they only deal in Porsches and know the market inside out. BaT still gets more traffic overall, but PCarMarket attracts serious Porsche buyers who know exactly what they want.
Want to see what different buyers would offer for your car? Use our comparison tool to get quotes from multiple services at once.
Compare Instant Offers
Alternatives: Sites Like Bring A Trailer
Common Questions About Selling on Bring A Trailer
What types of vehicles sell best on BaT?
Cars with rare options, low production numbers, or interesting history do best. BaT also sells boats, 4x4s, ATVs, motorcycles, and car memorabilia. If it gets enthusiasts excited, it can probably find a home on the platform.
How long does the listing process take?
Getting approved usually takes 1 to 3 weeks, but it can stretch longer if there’s high volume or if they need more information. Once approved, add time for reserve price discussions and scheduling. Some sellers have reported waiting 45 days or more from submission to auction start.
What are the listing fees?
Sellers pay $99 for Classic service or $429 for Plus service (which includes professional photography). White Glove service for major collections has custom pricing. You contact them directly for a quote.
Buyers pay a 5% fee on cars with a $250 minimum and $7,500 cap. For motorcycles, tractors, parts, and memorabilia, the buyer fee is 10% with a $4,000 cap. Sellers don’t pay any commission on the sale price.
Can I set my own reserve price?
Yes, but expect pushback. BaT strongly encourages no reserve auctions and may suggest reserves lower than what you want. If they think your reserve is too high for the market, they might reject your listing. Some sellers feel pressured to accept terms they’re not comfortable with.
What happens if the winning bidder doesn’t pay?
BaT offers limited help here. They can connect you with the second highest bidder, but there’s no guarantee you’ll get paid. Reviews mention this as an ongoing problem. Buyer vetting isn’t always reliable.
How are vehicle condition issues handled?
You have to disclose all known issues in your listing. The comment section lets buyers ask detailed questions about condition. Be honest because the BaT community is knowledgeable and will call out problems you didn’t mention.
Can I cancel my auction once it starts?
No. Once bidding begins, you’re committed. Auctions generally can’t be canceled unless something serious comes up that wasn’t known before. Refusing to sell after your auction ends results in a lifetime ban from the platform.
What documentation do I need?
Gather complete service records, ownership history, and lots of detailed photos. If your car has been modified or restored, document that work too. The more paperwork you have, the more confident buyers will be, and the higher your bids will go.
How are international sales handled?
BaT connects buyers and sellers but leaves shipping and import details up to you. They offer a shipping service with instant quotes on listings, but it focuses mostly on domestic transport. International buyers need to figure out customs and import rules themselves.
Is there a minimum value for listed vehicles?
No official minimum, but your vehicle needs real enthusiast appeal or historical interest to get approved. They’re not looking for average used cars. Think of it this way, if car enthusiasts wouldn’t get excited about it, BaT probably won’t list it.
Can dealers list on BaT?
Yes, dealers can list on the platform. But BaT wants unique inventory, not everyday dealer stock. If you’re a dealer trying to move standard trade ins, this isn’t the right platform. They’re looking for cars with stories.
How are disputes resolved?
BaT offers basic help but mostly leaves dispute resolution to buyers and sellers. If something goes wrong after the sale, you’re largely on your own to work it out. This is a common complaint in reviews.
What happens if my vehicle doesn’t sell?
If your reserve isn’t met, BaT runs a structured offer process. The highest bidder gets 24 hours to make an offer. Then you get 24 hours to accept, decline, or counter. Your counter can’t be higher than your original reserve.
How quickly do I need to respond to comments?
Fast. The community expects responses within 24 hours, and the quicker the better. Slow responses make buyers nervous and hurt your bidding. Plan on checking your listing several times a day during the auction.
What is Verified Checkout and is it mandatory?
Verified Checkout is BaT’s payment service powered by Caramel. If the buyer picks it, you have to use it. You can’t get a direct wire transfer from them. Instead, you link your bank account to the platform.
For cars over $75,000, you typically get half the money when the buyer picks up the car. The rest comes after they receive and check your title. Some sellers have complained about delays with Caramel taking weeks to process payments.
Is Bring A Trailer legitimate?
Yes, BaT is a legit company that’s been running since 2007. They were bought by Hearst Communications in 2020.
In 2024, they sold over $1.5 billion worth of vehicles through the platform. They’re not a scam, but that doesn’t mean every transaction goes smoothly. Read the reviews and understand what you’re getting into.
Bring a Trailer Review
Bring a Trailer is our 2026 recommended pick for classic and collector cars, with a huge audience of over 700,000 registered users and the best sale price potential of any auction platform we tested. Listing cost and time to sell pull the score down as seller fees run up to $429 and approval can take 1 to 3 weeks or longer.
Product Brand: Bring a Trailer
4.3
Pros
- Huge audience of car enthusiasts who want to buy collector vehicles
- Rare and unique cars tend to get strong bidding wars
- Your listing reaches buyers all around the world not just locally
- Professional auction specialists write your listing for you
Cons
- Seller fees run from $99 to $429 depending on the listing package
- Approval process can take 1 to 3 weeks or longer before going live
- Sellers report being pushed to list without a reserve price
Article Update History
We updated our Bring A Trailer review in 2026 based on recent seller feedback from Google, Trustpilot, and Reddit. Major changes: Verified Checkout became required when buyers pick it. You link your bank account and wait for title verification to get full payment on sales over $75,000. BaT now blocks off-platform deals after auctions to grab more fees. Sellers of common cars report heavy pressure to list no-reserve or get rejected. Recent complaints include listing approvals taking over 45 days, payment delays through CARAMEL, and trouble getting BaT to remove false auction comments.
Originally posted and shared with our readers.
Sources
"Bring A Trailer Reviews" Accessed Jan. 17, 2026
"Bring A Trailer Reviews" Accessed Jan. 17, 2026
"Bring A Trailer Reviews" Accessed Jan. 17, 2026